Our Team

Rory Vaden

Rory is a Co-founder of Southwestern Consulting, a New York Times bestselling author, an Infusionsoft Certified Partner, and an internationally recognized keynote speaker.

Rory is the world’s leader on defining the psychology around modern day procrastination, called Priority Dilution™ - in fact, he coined the term. He speaks and consults on how to say no to the things that don’t matter, and yes to the things that do. His client list includes companies and groups such as: Cargill, The Million Dollar Roundtable, P&G, True Value, YPO, Wells Fargo Advisors, Land O’Lakes, Novartis, and hundreds more. His insights have recently been featured on/in: Fox News, CNN, Wall Street Journal, Fast Company, Inc, Fortune, and the New York Times.​

Thomas Dodson

Thomas is a digital marketing and social media consultant for Southwestern Consulting, an Infusionsoft Certified Consultant, and Co-founder of Above The Fray. Thomas is passionate about helping businesses make more money online by automating sales.

​Prior to joining Southwestern Consulting, Thomas owned and operated a successful social media consulting firm in Northern California. He's a TEDx speaker, an award-winning journalist, but he's most proud to be a father to two daughters.