…or are they?
…or are they?
…or are they?
With so many systems out there, it can sometimes be tough to choose. That’s why accountability is key!
Every 60 seconds, 350,000 tweets, 44,940 Instagram photos, and 293,000 Facebook status updates are being put out online. (Source: Internet Live Stats)
This means you are likely to get lost in the noise.
Most people will tell you to post more because that is a surefire way to get noticed; The “squeaky wheel gets fixed” theory.
While this is a good strategy for being seen, it is not enough to be noticed.
So how do you break through and get users to actually listen to you?
Put out good content!
It really is that simple. Yet, it seems to be overlooked by the majority of the users online.
The basic reasoning for this is that humans are naturally selfish. We are always thinking about ourselves and therefore, only post about things we like.
The problem with this mentality is that we are not paying attention to what our audience actually wants.
The good news for you is that once you understand this, it is easy to stand out.
In a world of selfish chatter, be the one that adds value to people’s lives.
You will see results when you have gained the trust of your followers and you do this by giving them a chance to glean some wisdom from you.
Whether you’re in real estate, a financial advisor or a car salesman, you have valuable knowledge.
Know your niche or area of expertise and share it.
Give people something of value.
No one cares that you’re drinking another latte. Unless, of course, that is your area of expertise. Even then, what are you saying about the latte that is giving value to the lives of your viewers?
Be helpful, not selfish.
Winning the hearts of real people reading your posts and sharing your photos takes investment. Loyal brand evangelists and engaged community members are earned.
So you want to see results from social media? Share good, relevant content, and stay invested.
At Southwestern Consulting, we believe in the Take the Stairs Discipline attitude about growing your follower base: “It’s not about how many followers you have, but the quality and responsiveness of your followers.”
Organic Growth on twitter is just like joining any other community; it takes time, patience, and energy.
Here are some practical tips to maximize your time on Twitter and grow your following:
It’s a Numbers Game
When your visibility increases, so do your followers.
Facebook is like friends at a cookout, LinkedIn is like colleagues at the office, and Twitter is like the chatter at a party. So one way to get popular is to go to lots of parties and to get involved in lots of conversations.
In other words, the more you tweet the more followers you will get because the more opportunities there are for you to be noticed.
Remember, consistency is key.
Follow twitter users who are saying something worthwhile and who share the same interests as you.
This gives them a chance to see you and follow you back. Even better, they may re-tweet some of the things you are saying to their followers and then those people will follow you as well.
You can do keyword searches on applications like Tweetdeck, Hootsuite and Sprout Social to help you find people who are interested in the same things that you are.
People want to know the real you. They don’t want a bunch of corporate jargon or just to be broadcasted to about your products.
Promoting your brand/company/product is great but just make sure that you are vulnerable at times and give people an inside look at who you are.
Don’t be afraid to be yourself. To have people unfollow you because they don’t like something you said is actually a good thing. It allows you to create your very own target market.
“Be who you are and say what you mean because those who mind, don’t matter; and those who matter, don’t mind.”
You only want to view content that you are interested in and so does every other twitter user.
Stay up-to-date with your niche topics that are trending on twitter. A great way to do this is by creating lists with specific hashtags and keywords.
Share the Love
Twitter is all about forming a community of people around the things that you’re interested in.
To do this, be on the lookout for opportunities to share valuable information (sayings, videos, pics, blog articles, etc.) from other people that fit your niche.
Be sure to tweet the owner of the content you are using. They will see that you forwarded their content; which is a great compliment.
Promote Your Blog or Website
Your blog or website is the central home base for all of your social media relations.
It’s where people learn about you and it’s often where they go to get involved in a relationship and hopefully someday a financial transaction with you. All of the other social media sites (FB, LinkedIn, Twitter, etc.) are just flag posts that help you grow communities and traffic that you can direct to home base.
This is where you share whatever your expertise is.
Do Quality Work
And finally, the most important point… put out good content!
Say something that adds value to your viewers’ lives. No one cares that you’re eating a burrito on the porch. Unless, of course, you’re a food critic.
Tell me something that I can use in my life. I’ll let you sell something to me but only after you’ve first earned my trust by giving me a chance to glean some wisdom from you. Give people something of value. Share your expertise.
Social media is for being social, commit to this and follow these steps to see your followers increase!
What’s your goal for having your business online? Do you even know?
Determining the action you want your audience to take is the most critical part of any online marketing campaign. Otherwise, what’s the point?
Sure, it feels good to get likes and retweets, but those don’t pay the bills. There has to be more to it. Otherwise, you’re wasting your time and energy. You’re simply online for vanity. And that is never good for business.
We have to decide what action we’re trying to get our audience to take, and then help them get there. Whether it’s buying a product, downloading a lead magnet, opting into a list, etc., that’s why we are doing all of this in the first place, right?
It’s that third (and the most overlooked) piece of the triangle we’ve talked about before… conversion. Yes, content is critical, as is traffic, but without conversion it’s an incomplete marketing campaign.
One of the tools we use for conversion is Infusionsoft. It’s a three-in-one software that combines a CRM, email marketing, and e-commerce. It allows us to create web forms like you see on our site. We also use it in numerous other ways for internal automation, and external communication and sales.
The next time you go to write, post, or share anything online, ask yourself why you’re doing it and how will it help drive your audience to a conversion point.
If you’re interested in learning if Infusionsoft is right for your business, click here to sign up for a FREE digital marketing strategy session with one of our Certified Online Marketing Coaches.
One thing we hear regularly from small business owners on the topic of online marketing is – you know what you should be doing – you just aren’t. One of the main reasons is how big it all feels, how enormous. It’s simply too much.
If you fall into that category, we get it. You most likely understand the basic principles of creating content, driving traffic, and converting sales. You agree that blogging regularly, being active on social media, and email marketing could vastly improve your bottom line. Yet you’re still not executing.
We’ve all been in the same boat, regarding a number of topics over the years. Sometimes we finally do take action, other times we never do.
But if we knew something could help our business grow, if we knew we could generate more leads, automate processes, and create more return customers, why wouldn’t we do it?
It’s just too big.
How do you eat an elephant?
Create a strategic plan. Then execute it piece by piece. Type it out, or stand up at a whiteboard, or sit down with paper and pen, just get it all out. What are the steps you need to take in order to get to where you want to be? Then do it.
Rome wasn’t built in a day. And neither will your online marketing empire. But it has to start somewhere. It begins when you commit to investing your time, energy, and resources into your business. And then you take the next step.
Don’t think you need to be conquering the Internet in a week. That’s not even close to how it works.
Take a look at your audience and customers. What platforms are they using?
Take a look at your content inventory. What can I (and will I!) create?
Take a look at your lead magnets on your website. Are they generating new leads?
Take a look at your social media. Are you growing followers and driving traffic?
These are just the beginning pieces. It’s the starting block. This is how your plan gets drawn. Then start. And do it again. And again. And again.
And that first time you see results, wow! You’re going to want more. And that’ll fuel you to do even more.
But for now, that fuel has to come from you. You have to take the first step.
It’s one of the most critical – yet seemingly one of the most overlooked – questions we must figure out when starting any new online campaign; to whom are we writing?
I was in a meeting recently with a large nonprofit and we were discussing their online marketing strategy, specifically their blog. In talking through one of their many struggles, they admitted they don’t really know who their audience is. They. Just. Write. Things.
Here’s what I told them, and here’s what I’m telling you, you have to know your audience. Or, at the very least, know who you want your audience to be. There are no ‘all things for all people.’ There’s no book we’ll all love. There’s no movie we’ll all love. And there’s certainly no blog we’ll all love (this one aside, obviously!).
Here’s one of the areas where I think local television news gets it right. Stations spend buckets of money figuring out who’s watching their programming, and then they focus on those groups. They decide content, treatment, tone, etc., all based on that information. One of the last stations where I worked went so far as to place a life-size cutout of a woman in the newsroom who we named Tina. Everything we did, we did for Tina. Would Tina want to know this? Would Tina want to see this?
Now that’s a little extreme, but you get the point.
You have to identify your audience… and then write to them. Keep them in mind when you’re sharing your news. Think through what issues they may be having that you can help solve. And then do it.
Otherwise, you’re simply screaming into the internet abyss.
Dave Delaney is an award-winning social media marketing consultant and professional speaker specializing in social media strategy, content marketing, and business networking. Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable. His book, New Business Networking, explores best practices on using online and offline tools, tips and techniques on growing and nurturing your professional network for your business and career. For more information visit: futureforth.com.
- Dave discusses today’s hottest social media trends and popular platforms
- The key is to find a way to tie your business and social media together that benefits you and your clients @DaveDelaney
- Networking is helping others before you ever ask for anything in return. Social networking works the same way. @DaveDelaney
- Social media requires time to get strong results @DaveDelaney
- Check out “Charlie” app to impress people before you even meet them
- Dave shares his favorite social media management platforms – Buffer, Bulk Buffer, Hootsuite, Coschedule
- Spend time to prepare your social media in advance so it’s done right and it will save you time in the long run @DaveDelaney
- Listen first and then react @DaveDelaney
- Dave shares insights on how to save searches on Twitter and LinkedIn
- Follow Rory on Periscope @Rory_Vaden
- LinkedIn is the most incredible referral tool on the planet. @Rory_Vaden
- Rory shares 3 strategies to make money on social media
- LinkedIn is like going to a business meeting, Twitter is like chatter at a party, and Facebook is like going to a BBQ with close friends. @Rory_Vaden
The Action Catalyst is a weekly podcast that Rory hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On andInvisible Influence: The Hidden Forces that Shape Behavior.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
- Social transmission is any time in which one person’s behavior affects another. @
- Social currency – we are more likely to share something the better it makes us look. @
- The things we share affect how other people see us. @
- As business owners we get people to talk about our product by sharing how talking about our product makes them look good. @
- Focus needs to be on the customer or user and how it will make them look. @
- Triggers – How can we link ourselves to something in the environment that people think of often. @
- Rather than thinking about what technology I’m on, focus on the underlying psychology of “why would someone share my product?” @
- Focusing on your customer rather than the company will help you be more successful. @j1berger
- Today, word of mouth no longer results from a face to face interaction where you can control people’s first impressions. @rory_vaden
- All the principles of selling offline apply to selling online because they are principles of human communication. @rory_vaden
- Our philosophy is that selling is not talking people into things they don’t want. It’s bending over backwards to help them decide what is right for them. @rory_vaden
- Over deliver – Doing what you said you were going to do is merely the price of admission. @rory_vaden
- Even in an online process you should always survey your customers. @rory_vaden
- The practices change but the principles never do. @rory_vaden
For more information about Jonah Berger and his studies visit jonahberger.com.
To learn more about online selling and receive a FREE Video Course on How to Build an Automated Revenue Machine visit arm.roryvaden.com.
It’s not black-hat SEO tactics that drive successful online marketing campaigns. It’s not social media popularity. It’s not spending a mountain of money on Google or Facebook ads. And it’s not celebrity endorsements.
Sure, those things can boost numbers and make it seem like your work is paying off. But they can’t stand on their own, at least for very long.
Online marketing, in its simplest form, comes down to three things; content, traffic, and conversion. That’s it.
Well, those three things and a lot of coffee…
Content lives at the top of the triangle for good reason – because it’s the most important. It’s also the most difficult. It takes time, energy, and discipline to create ongoing, engaging content. But you have to do it. You also have to create a content strategy that fits your audience, tells your story, educates, entertains, and is a priority for you.
Traffic is the adjective. It describes the content, and delivers eyeballs. Whether through social media, email, ad buys, etc., it’s how you’re getting people to see, read, or watch your content.
The final piece to the triangle is conversion. And it’s the one most people miss. Conversion is the verb. It’s the action you’re trying to get people to take, like registering, donating, opting-in, or buying.
A digital marketing strategy that doesn’t have conversion is simply online vanity. It’s spinning your wheels, making noise, and doing a lot of work without a focused goal.
So there you have it. Content. Traffic. Conversion. Think of what you do in those terms, and you’ll be miles ahead of the competition.